“Campaigns attached to an employer record, rather than campaigns standing alone.”— PrideShow Editorial Board
Diageo Moët Hennessy Thailand is a joint venture between the two largest premium-spirits houses in the world, and it inherits inclusion commitments from both sides of that partnership.
Diageo group is a Stonewall Diversity Champion, and the brand-level work is unusually public: Smirnoff's "We're Open" global inclusion campaign and Johnnie Walker's Keep Walking programming have carried LGBTQ+ messaging in markets where that carries commercial risk. LVMH's Moët Hennessy side brings the group reporting described elsewhere in this edition.
Fourth at 81 points. Drinks marketing has a long and not always creditable history with queer audiences; what distinguishes this venture is that the campaigns are attached to an employer record rather than standing alone.