“A pink economy built on tourism must also be a safe one.”— PrideShow Editorial Board
THE CODE is a global initiative preventing child sexual exploitation in travel and tourism — a membership programme committing companies to six protective criteria. Its presence in this ranking reflects an uncomfortable but essential truth: Thailand's status as a tourism destination carries a duty of protection alongside its welcome.
By working with hotels, operators and the wider industry to embed safeguarding standards, THE CODE protects the most vulnerable from the darker edges of the visitor economy. A pink economy built on tourism must also be a safe one.
In the Impact Index, THE CODE earns silver — recognition that responsible tourism and child protection are part of the same infrastructure of trust that makes Thailand's openness sustainable.