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Power Buy Thailand

Retail - General

Power Buy Thailand Co. Ltd. is a prominent retailer of consumer electronics and home appliances based in Thailand. Established in 1996 and owned by Central Retail Corporation, the company employs between 500-999 people and generates approximately $21.3 million in annual revenue. Power Buy offers a wide range of over 20,000 products from more than 800 well-known brands, including smartphones, laptops, kitchen appliances, and home entertainment systems. The company utilizes an omnichannel business model that combines physical retail with digital platforms. With over 100 branches across Thailand, Power Buy also operates an online store and a mobile app, providing customers with various shopping options. In-store technology, such as self-ordering kiosks and advanced payment systems, enhances the shopping experience, making transactions quick and convenient. Power Buy's strong market presence is reflected in its significant sales within the electronics category.

Silver48of 100

🇹🇭 Thailand Inclusion Index

Composite score across 5 categories MNCs operating in Thailand can demonstrate.

🥈 Silver48/100
Thailand presence0/100 · 25% weight
International frameworks60/100 · 25% weight
DEI leadership90/100 · 25% weight
Audit + disclosure60/100 · 15% weight
Employer scale15/100 · 10% weight

How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.

Thailand inclusion signals

How Power Buy Thailand is showing up for Thailand's LGBTQ+ community

Inclusion Dividend

Not yet enrolled

Creator pipeline

no creator pipeline yet

Audit history

GRI + 3 intl frameworks

Thailand presence

Single market presence

🏢 Company details

Industry
Retail - General
Founded
1996
Employees (global)
860
Parent
Central Restaurants Group

Global ESG profile

PrideShow LGBTQ+ ESG score (global) — Thailand-specific signals are above

44

Unrated · D

LGBTQ+ Policy

85

Supply Chain

0

Community

0

Reporting

90

Key People

2 identified
Patcharaporn Vorrayingyong

Patcharaporn Vorrayingyong

Head of Marketing

Head
PV

Patcharaporn Vorrayingyong

Head of Marketing

Team Composition

Marketing16
Comms & MediaDEI7
Business Dev4
Sales4
Arts And Design3
Operations3
Finance3
Human ResourcesDEI1

Tech Stack

12 detected
AIAdobe Marketing CloudAmazon SESCloudFlare CDNCloudFlare HostingEmarsysMagentoMagento 2 EnterpriseMicrosoft Office 365OutlookSalesforceSalesforce Live Agent

🏆 ESG & DEI recognition

Power Buy Thailand subsidiary of Central Group electronics retail — inherits Central Group LGBTQ+ inclusion framework (Robinson silver-tier on PrideShow ESG)

Central Group Pride Month department-store campaigns extending to electronics-retail subsidiary stores

Same-sex partner welfare benefits extended via parent Central Group framework following Thailand Marriage Equality Act 2024

Central Group publishes GRI Standards-aligned annual sustainability report covering ESG and inclusion KPIs

Anti-harassment grievance mechanism with explicit LGBTQ+ inclusion per Central Group Code of Conduct

Ranked194
★ Silver · Ranked #194 of 233

Featured in PrideShow Ranking 2026 · Edition 1

Partner with Power Buy Thailand in Thailand

Reach Power Buy Thailand's Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.

Thailand activationCreator pipelineInclusion auditInclusion Dividend cohorts
Partnership preview ↗

Is this your company?

Claim the listing to manage your Thailand inclusion evidence, respond to inbound enquiries, and connect with NGO and creator partners. Or partner with PrideShow directly.