Toys, Collectibles & Designer IP
Pop Mart (HKEX: 9992) is a Beijing-headquartered global IP + collectible-toy company best known for its "blind box" format — a retail model that turned toy-buying into what the Financial Times called "an act of trendy connoisseurship among China's young affluent consumers", and that single-handedly created the designer-toy category as we know it today. Founded in 2010 by Wang Ning, Pop Mart went public on the Hong Kong Stock Exchange in 2020 with a US$676M raise at a ~$7B valuation, and has since grown to 288+ stores and 1,800+ "roboshop" vending machines across China + 37 staffed outlets in the US, with 2023 net profit of $165M. Its character IPs — LABUBU (Kasing Lung), MOLLY (Kenny Wong), DIMOO, SKULLPANDA, and Hirono — have built dedicated collector communities worldwide, alongside licensed collaborations with Disney, DC Comics, SpongeBob, Harry Potter, Teletubbies, and Care Bears. In Thailand, Pop Mart operates flagship stores at Siam Discovery, CentralWorld, and ICONSIAM, and the brand's self-expression + cultural-IP positioning has found an unusually strong home with the Thai Pink Economy's Gen Z/Y collector audience — one of Pop Mart's top five Southeast Asian markets by revenue. The company also operates Pop Land, a dedicated branded amusement park in Beijing, and a social + toy-trading app for its community.
Composite score across 5 categories MNCs operating in Thailand can demonstrate.
How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.
How Pop Mart (Thailand)is showing up for Thailand's LGBTQ+ community
Inclusion Dividend
Not yet enrolled
Creator partners
0
verified Thai KOLs
Audit history
No audit yet
Thailand presence
Single market presence
PrideShow LGBTQ+ ESG score (global) — Thailand-specific signals are above
28
Unrated · D
LGBTQ+ Policy
60
Supply Chain
0
Community
0
Reporting
50
HKEX-listed (HKEX: 9992) — annual ESG report
$7B+ market cap at IPO, cultural-IP leader
Pop Land branded amusement park (Beijing, Oct 2023)
Partnership model built on independent-artist collaborations (Kasing Lung, Kenny Wong)
Licensed IP including Disney, DC Comics, Harry Potter, SpongeBob, Care Bears, Teletubbies
Thai flagship stores: Siam Discovery · CentralWorld · ICONSIAM
Product positioning (self-expression, identity, collecting) strongly overlaps with Pink Economy Gen Z/Y consumer
Pop Mart Global mobile app — community + toy-trading platform
Reach Pop Mart (Thailand)'s Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.
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