Performance Motors Thailand
Retail Motor Vehicles
We started our first showroom in 2001 with Phuket and Ramintra showroom. Since than we have grown and expanded to four new car showrooms and one used car center. Our mission is to provide our customers a premium buying experience in Thailand. We are part of Sime Darby Motors.
🇹🇭 Thailand Inclusion Index
Composite score across 5 categories MNCs operating in Thailand can demonstrate.
How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.
Thailand inclusion signals
How Performance Motors Thailand is showing up for Thailand's LGBTQ+ community
Inclusion Dividend
Not yet enrolled
Creator pipeline
—
no creator pipeline yet
Audit history
GRI + 4 intl frameworks
Thailand presence
Single market presence
🏢 Company details
- Industry
- Retail Motor Vehicles
- Employees (global)
- 18
- Website
- bmw-performancemotors.com
📱 Social presence
Global ESG profile
PrideShow LGBTQ+ ESG score (global) — Thailand-specific signals are above
46
Silver · C
LGBTQ+ Policy
85
Supply Chain
0
Community
0
Reporting
100
Key People
1 identified
Chan Paul
Managing Director
DirectorTeam Composition
🏆 ESG & DEI recognition
Performance Motors Thailand authorised BMW dealer — inherits BMW Group (Germany, ETR: BMW) documented LGBTQ+ workplace inclusion policy and Pride global ERG
BMW Group HRC CEI participating company globally; same-sex partner welfare benefits parity worldwide
Same-sex partner welfare benefits extended via parent BMW Group framework following Thailand Marriage Equality Act 2024
BMW Group publishes GRI Standards-aligned annual sustainability report covering ESG, climate, and inclusion KPIs; CDP A-list rating history
Anti-harassment grievance mechanism with explicit LGBTQ+ inclusion per BMW Group Code of Conduct
Featured in PrideShow Ranking 2026 · Edition 1
Partner with Performance Motors Thailand in Thailand
Reach Performance Motors Thailand's Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.
Is this your company?
Claim the listing to manage your Thailand inclusion evidence, respond to inbound enquiries, and connect with NGO and creator partners. Or partner with PrideShow directly.