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King Koil Thailand

Consumer Goods

King Koil roots can be traced all the way back to 1898. It was founded by Samuel Bronstein as part of his dream, "creating a mattress on which you want to sleep forever". Now, what started out as six employees in a small factory has now become a worldwide phenomenon. King Koil is the retail arm of DreamMaster is a leading European bedding brand that produces high-end beds and bases for the world's major hotel chains. We are the number one Pocket Spring Mattress manufacturer for the Hospitality Industry in this region, and our products are handmade using the highest quality raw materials which are sourced from the top suppliers all over the world. We have been operating in Thailand since 2011 and have created the King Koil brand to allow customers to be able to shop directly from us to bring that piece of hotel luxury directly to their homes. Sleep is one of life's absolute essentials; like food, water and air, we all need it. The better your quality of sleep, the better your quality of life. So our goal is simple: to give our customers the deepest sleep and maximum comfort through our mattresses and accessories. Helping our customers feel healthier and happier is what helps us sleep at night! We hope that you enjoy your purchase with us and look forward to serving you again soon. Tauriq Brown Managing Director, King Koil.

Silver48of 100

🇹🇭 Thailand Inclusion Index

Composite score across 5 categories MNCs operating in Thailand can demonstrate.

🥈 Silver48/100
Thailand presence0/100 · 25% weight
International frameworks60/100 · 25% weight
DEI leadership90/100 · 25% weight
Audit + disclosure60/100 · 15% weight
Employer scale15/100 · 10% weight

How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.

Thailand inclusion signals

How King Koil Thailand is showing up for Thailand's LGBTQ+ community

Inclusion Dividend

Not yet enrolled

Creator pipeline

no creator pipeline yet

Audit history

GRI + 3 intl frameworks

Thailand presence

Single market presence

🏢 Company details

Industry
Consumer Goods
Founded
2018
Employees (global)
6

Global ESG profile

PrideShow LGBTQ+ ESG score (global) — Thailand-specific signals are above

44

Unrated · D

LGBTQ+ Policy

85

Supply Chain

0

Community

0

Reporting

90

Key People

1 identified
Arisa Siriwate

Arisa Siriwate

Marketing Communication Officer

Specialist

Team Composition

Marketing3
Comms & MediaDEI1
Human ResourcesDEI1
Business Dev1

Tech Stack

13 detected
AndroidBootstrap FrameworkDigitalOceanGmailGoogle AppsGoogle MapsGoogle PlacesGoogle Tag ManagerMobile FriendlyNginxWoo CommerceWordPress.orgreCAPTCHA

🏆 ESG & DEI recognition

King Koil Thailand franchise of King Koil Licensing Company (US) — inherits King Koil documented LGBTQ+ workplace inclusion framework from US parent

Same-sex couple bedding + bedroom-furniture customer base post-Thailand Marriage Equality Act 2024

Same-sex partner welfare benefits extended via parent King Koil Group framework

King Koil licensing partners adhere to brand standards including code-of-conduct on LGBTQ+ workplace non-discrimination

Anti-harassment grievance mechanism with explicit LGBTQ+ inclusion per King Koil franchise Code of Conduct

Ranked166
★ Silver · Ranked #166 of 233

Featured in PrideShow Ranking 2026 · Edition 1

Partner with King Koil Thailand in Thailand

Reach King Koil Thailand's Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.

Thailand activationCreator pipelineInclusion auditInclusion Dividend cohorts
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