AJE Group is a Peruvian family-owned multinational beverage company founded in 1988 by the Añaños family in Ayacucho. Best known for Big Cola, Cielo water, and Volt energy drink, AJE sells across 20+ countries with an estimated US$3B in global revenue. AJE Thailand manages the Southeast Asian beverage operation, targeting value-positioned urban Gen Z/Y consumers — a strong demographic match for the Pride Show audience. Jan 29 2026, AJE Thailand marketing team (led by Saskya Ysla) asked Messe Thailand for a full deliverables review; the conversation was never closed.
Composite score across 5 categories MNCs operating in Thailand can demonstrate.
How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.
How AJE Group (Thailand) — Big Colais showing up for Thailand's LGBTQ+ community
Inclusion Dividend
Not yet enrolled
Creator partners
0
verified Thai KOLs
Audit history
No audit yet
Thailand presence
Single market presence
Reach AJE Group (Thailand) — Big Cola's Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.
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