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AJE Group (Thailand) — Big Cola

Beverages — CSD, water, energy drinks

Thai operating arm of AJE Group, the Peruvian family-owned multinational beverage company founded in 1988 by the Añaños family in Ayacucho. Best known for Big Cola, Cielo water, and Volt energy drink. AJE Group sells across 20+ countries with an estimated US$3B in global revenue. AJE Thailand serves the Southeast Asian distribution leg, targeting value-positioned urban Gen Z/Y consumers.

Silver52of 100

🇹🇭 Thailand Inclusion Index

Composite score across 5 categories MNCs operating in Thailand can demonstrate.

🥈 Silver52/100
Thailand presence0/100 · 25% weight
International frameworks60/100 · 25% weight
DEI leadership90/100 · 25% weight
Audit + disclosure60/100 · 15% weight
Employer scale55/100 · 10% weight

How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.

Thailand inclusion signals

How AJE Group (Thailand) — Big Cola is showing up for Thailand's LGBTQ+ community

Inclusion Dividend

Not yet enrolled

Creator pipeline

no creator pipeline yet

Audit history

GRI + 3 intl frameworks

Thailand presence

Single market presence

🏢 Company details

Listed on
Privately held
Industry
Beverages — CSD, water, energy drinks
Founded
1988
Employees (global)
12,000
Parent
Añaños family (private)

Global ESG profile

PrideShow LGBTQ+ ESG score (global) — Thailand-specific signals are above

48

Silver · C

LGBTQ+ Policy

100

Supply Chain

0

Community

0

Reporting

90

Key People

6 identified
SY

Saskya Ysla

Marketing — AJE Thailand

SS

Supajaree Srisawet

Marketing — AJE Thailand

NS

Napadsakorn Sangsangwan

Marketing — AJE Thailand

SV

Sylvana Vidurrizaga

Regional Marketing — AJE (direct via Bew referral, Apr 24)

JL

Juan Jose Lopez Vergara

GM / Thailand lead — AJE

AI

AJE Thailand Info

General Inbox — AJE Thailand

Team Composition

Sales471
Operations234
Marketing171
Engineering143
Accounting120
Finance96
IT94
Business Dev91

Tech Stack

22 detected
Amazon AWSAmazon CloudFrontApacheBootstrap FrameworkCSSFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGmailGoogle AppsGoogle Font APIGoogle Tag ManagerGustoMailJetMicrosoft Office 365Mobile FriendlyOpenSSLRoute 53SalesforceSlackWebOfficeWordPress.org

🏆 ESG & DEI recognition

AJE Thailand subsidiary of AJE Group (Peru, parent of Big Cola brand) — inherits AJE Group documented LGBTQ+ workplace inclusion policy from Latin American parent

AJE Group same-sex partner welfare benefits parity globally

Same-sex partner welfare benefits extended via parent AJE Group framework following Thailand Marriage Equality Act 2024

AJE Group publishes GRI Standards-aligned annual sustainability report covering ESG and inclusion KPIs across global operations

Anti-harassment grievance mechanism with explicit LGBTQ+ inclusion per AJE Group Code of Conduct

Ranked81
★ Silver · Ranked #81 of 233

Featured in PrideShow Ranking 2026 · Edition 1

Partner with AJE Group (Thailand) — Big Cola in Thailand

Reach AJE Group (Thailand) — Big Cola's Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.

Thailand activationCreator pipelineInclusion auditInclusion Dividend cohorts
Partnership preview ↗

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