ButterBear (Kiddee Studio / Coffee Beans by Dao)

ButterBear (เนยหมี) is a viral Thai mascot character and F&B brand owned by BUTTERBEAR CO., LTD., which runs dedicated ButterBear-branded cafes at EmSphere and Siam Paragon plus a flagship presence at Coffee Beans by Dao Ekamai. Created by Kiddee Studio in 2023 under founder Susri Pangputhipong, ButterBear's "kawaii-Thai" aesthetic and LINE-meme virality made her a mascot-economy phenomenon with millions of fans across Thai social media. Flagship EmSphere location scored 4.2★ / 309 reviews; Coffee Beans Ekamai scored 4.3★ / 580 reviews.