Anastasia Beverly Hills

Anastasia Beverly Hills (ABH) is a US cosmetics house founded in 1997 by Romanian-American makeup artist Anastasia Soare in Beverly Hills, California. Known globally for defining the modern brow shape and its signature Brow Wiz and Dipbrow Pomade franchises, ABH now spans a full-colour cosmetics portfolio distributed in Ulta, Sephora, Boots, and Harrods. The brand was acquired by TPG Capital in 2018 at a reported US$3B valuation. ABH has run Pride-dedicated collections (Alyssa Edwards collab, etc.) in select markets but declined the 2026 Pride Show Bangkok partnership in December 2025.