“Inclusion built into the marketing, not bolted onto it — measurable and time-bound.”— PrideShow Editorial Board
Diageo Moët Hennessy Thailand distributes the world's most recognisable premium spirits — Johnnie Walker, Tanqueray, Smirnoff — but its place here rests on the inclusion DNA of its parents. Diageo is a long-standing Stonewall Diversity Champion, and its brands have built inclusion into their marketing: Smirnoff's "We're Open" campaign and Johnnie Walker's "Keep Walking Progress" platform both back LGBTQ+ and women-led initiatives.
The Proud Communities employee resource group runs across Diageo markets, and the group's Society 2030 commitment targets 50% female representation in leadership. Those are measurable, time-bound goals rather than statements of intent.
In the ESG Index, the Thai distribution arm reaches platinum by inheriting and applying a group inclusion framework that is among the most developed in global drinks.